Case Study: Army National Guard, YOU CAN School Program
Empowering students to accomplish great things.
One of the Army National Guard’s most popular in-school programs, the YOU CAN School Program was nearly 10 years old and needed to be updated to be more relevant, useful, and engaging to today’s students and educators. Designed to give students critical life skills they can use to accomplish their goals, the YOU CAN School Program comprises more than 30 classroom presentations.
Based on extensive market research with the Army National Guard, educators, and students, Rock Creek determined which presentations were the highest priority for an update, and what new presentations should be created. We also made recommendations for ways to keep students and educators connected to the program and its motivational message outside the classroom, including social media touchpoints.
In addition to updating and creating new classroom presentations, Rock Creek redesigned the website and created online learning presentations that supplement the classroom presentations. Both the online and classroom modules feature video, while the online modules include games and other interactive activities. Other engaging program elements include a Facebook presence, mobile application, and desktop widget. The program is also promoted through blogger outreach and search engine optimization (SEO).
