Case Study: General Aviation Manufacturers Association
The leading voice of the general aviation industry.
GAMA was challenged by an outdated brand and unsophisticated communications in a highly sophisticated, heavily brand-driven industry. In order to more effectively communicate with Capitol Hill, its members, membership prospects, and the public at large, the association’s entire branding and marketing platform needed to be repositioned and contemporized.
The association retained Rock Creek to undertake an organizational rebranding that included strategic and analytic components as well as a complete aesthetic overhaul. Rock Creek performed a communications audit and developed a branding platform determining clear characteristics and usage. The new identity gave GAMA’s marketing materials a contemporary look and feel while respecting the existing elements to which the association was attached.
