At Rock Creek, our brand is a promise. That promise is results.
Founded in 1986 by Margaret and Scott Johnson, Rock Creek Strategic Marketing began with the idea that brands build businesses. Twenty years later, our team continues to build our clients’ organizations—including government agencies, commercial enterprises, and nonprofits—through innovative and results-driven strategic branding, communications, and design solutions.
Rock Creek’s unwavering dedication to results defines our brand. We’ve earned accolades from our clients as well as industry recognition for creative solutions and marketing strategies that exceed our clients’ expectations. Our management process, quality control methods, and state-of-the-art work environment ensures that even the most complex projects are delivered on time, on budget, and on message—and has helped us create enduring client relationships.
The inspiration for the company’s identity came from one of the many bridges suspended over Washington’s Rock Creek Park. Turning south off of Sheridan Circle onto 23rd Street, you cross the Dumbarton Bridge, also called the Buffalo Bridge. Incorporated into the bridge’s design is the relief of Oglala Lakota Sioux chief Kicking Bear, who fought in several historic battles, including the Battle of Little Big Horn. A medicine man and renowned artist, to us his image is a powerful symbol of integrity, vision, and creativity.
