View All Communications Services| Web Development
Nothing attracts users, prospects, the media, and search engines more than a website full of useful resources and continuously updated content.
Developing the right web applications—especially applications that are easily used by your non-technical marketing and communications staff—means better usability, more qualified site traffic, and improved performance metrics.
Rock Creek Strategic Marketing’s web development approach combines the most current programming, strategic marketing, branding, positioning, and search engine optimization (SEO) best practices. We work with you to understand your business goals, technical requirements, and the needs of your target audiences and your staff. We then recommend and develop web applications such as a content management system (CMS), search functionality, e-commerce integration, dynamic links, storage/retrieval methods, and widgets.
Content Management System Programming
Rock Creek offers CMS solutions in advanced web programming languages and both enterprise and open source technology. We select a CMS solution based on your needs and budget, and customize the applications to your exact business requirements.
Even without knowledge of HTML and graphic design, your organization can have a well-organized, attractive, and informative website. A database-driven web application, a CMS facilitates ongoing updates of accurate, current, and relevant content. A “what you see is what you get,” or WYSIWYG, editor allows you to make formatting, text, image, and file attachment updates without knowledge of coding or programming.
Widget Development
How do you keep users connected to your website and your brand? One way is through a widget, a portable piece of code users can easily embed into a personal website, blog, social networking profile, or computer desktop. The recent explosion of user-generated content has created widespread alternative distribution methods and a global widget marketplace. Rock Creek works closely with your organization to design and develop a widget application that keeps people connected to your website and your message—even when they’re not online.
