View All Communications Services| Pay per click
Your prospects are online looking for you. Rock Creek Strategic Marketing helps them find you.
When prospects are looking for your services in a search engine, you want to give them multiple ways to find your website. A comprehensive search engine marketing campaign includes both organic search engine optimization and a pay per click (PPC) campaign. A well-managed PPC campaign can yield fast, measurable results.
PPC is a paid form of online advertising in which Rock Creek bids for your organization to be placed in sponsored search engine results for particular keywords and phrases. The bidding is done on a “per-click” basis, meaning that you pay a specific amount every time the search engine sends a visitor to your website. With ongoing PPC management services, we run your campaign for you and revise it each month to ensure optimum performance. Our services include testing, tracking, and revisions for keywords; developing ad copy; and writing and adding landing pages.
Our PPC work begins with a Keyword Research Report, which identifies and prioritizes the keywords that your target market uses when searching for your services, as well as keywords that secondary markets such as journalists may use when searching on topics related to your services. We use this data as the basis for identifying the types of keywords to target for search engine marketing efforts.
Rock Creek is expert at choosing words that have the highest ROI for our clients’ websites. For example, broad terms such as “business development” and “legal marketing” are often extremely expensive, competitive, and yield poor results. We recommend highly targeted terms to help bring in more qualified traffic and differentiate your site from your competitors.
Rock Creek provides the following PPC services:
- Keyword research
- PPC account setup
- PPC campaign management
- Landing page design
- Landing page content development
