View All Branding Services| Naming
A name is the beginning of your journey. Rock Creek Strategic Marketing helps you get a good start.
A memorable name can make all the difference in a cluttered and competitive marketplace. By asking the right questions, researching the possibilities, and leading your team through brainstorming, Rock Creek helps your organization discover and select a name that helps you stand out from the competition and build loyalty among your target audiences.
Competitive Analysis
For a name that to stand out from the competition, you must first identify how your company is different and how you can use that difference to your advantage. Rock Creek’s competitive analysis evaluates the names and attitudes of both direct and indirect competitors, so that we can build on their successes or learn from their mistakes.
Branding and Positioning
When naming your organization, the trick is to be specific. What does your organization do? What is the main benefit you offer your stakeholders? Rock Creek helps you refine and define your branding and positioning based on a thorough understanding of who you are, what you do, and why you matter. We work with you to find a dynamic, insightful, and effective name that’s based on clear business goals and strong branding.
Name Development
Once a clear positioning platform is in place, Rock Creek guides you through the different types of names available to you. Whether you want to invent a name like Oreo or Snapple, or streamline what your company does into an experiential name like InfoSeek or Explorer, Rock Creek guides you through each step. Each type of name has its own benefits and downsides depending on your goals. It’s up to you to decide the name will work best for your organization. Rock Creek gives you the tools you need to make the right decision.
