View All Communications Services| Instructional Design
Effective and engaging training is critical to mission success.
Whether you need to train a few people or thousands, develop a course from scratch or revise an existing curriculum, effective training helps you protect institutional knowledge, motivate staff, adhere to standards, and pass on mission-essential information.
Rock Creek Strategic Marketing conceptualizes, develops, and deploys instructor-led, web-based, or computer-based training solutions that will help your organization accomplish its learning goals. We plan, write, and edit training programs including multimedia/interactive, train-the-trainer, and instructor-led/classroom-based.
Rock Creek Strategic Marketing instructional design services include:
- Training needs assessment
- Audience analysis
- Content analysis
- Technical analysis
- Structuring and organization of content
- Performance-based learning design/curriculum development
- Content development
- Evaluation design and development
- Authoring and integration of media elements
- Prototype testing
- Reporting and tracking


