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View All Communications Services| Instructional Design

Effective and engaging training is critical to mission success.

Whether you need to train a few people or thousands, develop a course from scratch or revise an existing curriculum, effective training helps you protect institutional knowledge, motivate staff, adhere to standards, and pass on mission-essential information.

Rock Creek Strategic Marketing conceptualizes, develops, and deploys instructor-led, web-based, or computer-based training solutions that will help your organization accomplish its learning goals. We plan, write, and edit training programs including multimedia/interactive, train-the-trainer, and instructor-led/classroom-based.

Rock Creek Strategic Marketing instructional design services include:

  • Training needs assessment
  • Audience analysis
  • Content analysis
  • Technical analysis
  • Structuring and organization of content
  • Performance-based learning design/curriculum development
  • Content development
  • Evaluation design and development
  • Authoring and integration of media elements
  • Prototype testing
  • Reporting and tracking
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