View All Communications Services| Information Architecture
You wouldn’t build a house without a solid foundation. The same is true for your website.
Successful user experiences are built on thoughtful strategic planning and solid information architecture. A strong, intuitive information architecture allows your website users to find the information they need as quickly as possible; it also streamlines the content updating process for your staff. During the information architecture phase of each website design and development project, Rock Creek Strategic Marketing works closely with your team to determine the relationships between pages and data; workflow process for content review, approval, and posting; and overall functionality and features of the website.
We summarize your website’s information architecture with a sitemap that takes into consideration web metrics and usability. We also make recommendations for inbound links, content organization, and content updates for static content as well as archived and downloadable resources. In addition to sitemaps, Rock Creek also develops wireframes, which serve as visual guides to suggest the layout of fundamental interface elements for the homepage and interior pages.
