View All Strategy Services| Government New Media
The government is embracing new media to engage with citizens, share data, and improve inter-agency communication.
To develop a new media strategy for your government agency, department, campaign, or initiative, Rock Creek Strategic Marketing analyzes your needs and determines how to encourage participation and collaboration via new media sites and interactive features. We use new media to help you promote your message and increase your brand impact by engaging citizens online and via their mobile phones.
The government new media strategy begins with a social media audit that evaluates existing user-generated content for volume, sentiment, and opportunities. This helps us determine and define key performance indicators and metrics, ensuring measurable outcomes. Taking into consideration your mission and strategic goals, the recommendations for using new media tools evaluate the potential of optimizing your existing digital assets for social media and refining your message for new media audiences.
The Rock Creek Strategic Marketing team is expert at defining strategy and messaging and implementing designed and customized new media profiles on the most popular social media outlets such as Twitter, Facebook, LinkedIn, YouTube, Flickr, and StumbleUpon. We also look at linking strategies, blogging and forum opportunities, and niche social networks that reach targeted demographics including the Hispanic/Latino, African-American, millennial, and baby boomer markets.
We are well-versed in negotiated government terms of service and Section 508 compliance concerns. Section 508 compliance is a thoroughly understood quality control process at Rock Creek Strategic Marketing. Throughout the design process, we select colors, fonts, and styles with web accessibility in mind. Guidelines and templates for content planning and creation help ensure that content is accessible to as many people as possible. During the development process, we write code and develop interactive features with consideration to usability and Section 508 compliance.
Contact Rock Creek Strategic Marketing to find out how we can help your government agency spark conversation, encourage participation, and achieve your goals using new media.
