View All Branding Services| Federal Government Branding
Government agencies are recognizing the power of branding to increase awareness of their programs and missions.
As agencies move towards transparency and public participation, branding can help create an emotional connection between the organization and its stakeholders. Successful government branding also helps agencies take part in, and to some extent control of, the conversations about them.
Rock Creek Strategic Marketing’s extensive experience in developing and executing government branding and communications initiatives, combined with our proven understanding of procurement procedures, enables us to create compelling and efficient government branding solutions for the federal government.
We create comprehensive government branding solutions for all levels of the federal government: agencies, offices, departments, divisions, and programs; from designing a program logo or agency seal to determining which social media platforms are most appropriate for amplifying your message.
Our federal government branding services include:
- Brand assessment (i.e., how do your stakeholders view you?)
- Positioning and differentiation
- Logo and seal design
- Program and initiative naming
- Message development and messaging platforms
- Brand management online and off
