The Rock Creek Blog // Industry News, Trends & Insights

Cooking with Content Strategy: Where Drupal Meets Gouda

Posted by: Natalya Minkovsky, Director of Strategy Aug 09, 2011

If you’ve heard me talk about content strategy before, you know I like to use food metaphors, specifically the culinary concept of “mise en place,” to explain why content strategy is essential.

At CapitalCamp, the DrupalCamp for Washington, DC, John Serrao and I expanded the idea into an...

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Pranked? I Wish. What April Fools’ Day Can Teach Us About Mobile Content

Posted by: Natalya Minkovsky, Director of Strategy Apr 06, 2011

I spent most of April Fools’ Day away from my computer, which usually isn’t a problem. Having a smartphone means steady access to my e-mail, favorite websites, and social networks. But as I learned on Friday, access to mobile content doesn’t always equal getting what you want.

In many...

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Rich Tradition, Fresh Look: Rock Creek Helps Law Firm Gagen McCoy Launch New Website

Posted by: Angela Mitchell, Senior Art Director Mar 03, 2010

We’re excited to announce the launch of the newly redesigned www.gagenmccoy.com. Gagen McCoy, a West Coast law firm specializing in criminal defense, civil litigation, and land use law, was looking to increase market share and communicate more effectively with clients and prospects. One of our...

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Notes from “The Nine Tribes of the Internet”

Posted by: Meagen Ryan, Director of Strategy Jun 11, 2009

Yesterday, Rock Creek Strategic Marketing sponsored the Web Managers Roundtable event featuring Lee Rainie, Director of Pew Internet & American Life Project. Mr. Rainie spoke about “The Nine Tribes of the Internet.” I found the talk fascinating because, unlike many of the recent presentations...

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Stop Searching for Leads and Start Closing Them

Posted by: Scott Johnson, Co-Founder and Principal Feb 13, 2009

Over the course of our nearly 25 years in business, we’ve had the pleasure of working with dozens of professional service firms to strengthen their brands and supercharge their marketing. It’s been fascinating to see how branding and marketing have been revolutionized by the Internet. In the past...

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A Gap in the Steel Curtain: The Steelers Fumble Online

Posted by: Dharma Pachner, Director of Digital Branding Jan 23, 2009

With Super Bowl XLIII only a few days away, it seems appropriate to discuss the website of my all-time favorite team—the Pittsburgh Steelers. The Steelers are an outstanding organization—always exciting to watch, and perennial contenders for the Super Bowl. And while they have been tearing up...

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Your Website is a Process, Not a Destination

Posted by: Dharma Pachner, Director of Digital Branding Nov 19, 2008

One of the biggest challenges in graphic design is knowing when to stop designing. It is a surprisingly difficult point to determine, and one that many designers (myself included) struggle with often. After all, what design can’t use some improvement—a tweak here, an adjustment there—...

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LinkedIn is great, but could be even better.

Posted by: Scott Johnson, Co-Founder and Principal Jul 23, 2008

I love LinkedIn and spend a serious amount of productive time on it each day. I have reconnected with lost friends, met many cool people, found new business and hired people—all on LinkedIn. There are many blogs out there that focus exclusively on the rich opportunities LinkedIn brings. One of...

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