The Rock Creek Blog // Industry News, Trends & Insights
A Week of New Media Action
Posted by: Scott Johnson, Co-Founder and Principal Apr 07, 2009
Last week saw so much new media action that I don’t even know where to begin! But here it goes anyway:
SUNDAY: On Sunday, I noticed that the omnipresent SBA goodwill ambassador Jack Bienko had tweeted about the “really cool projects that Rock Creek Marketing is working on—Go SBA 8a firms!!!!”...
Gov 2.0 Camp a Turning Point for Open Government
Posted by: Scott Johnson, Co-Founder and Principal Mar 30, 2009
You could practically hear the barriers starting to crumble on Friday and Saturday as 500 social media visionaries and practitioners convened at DC’s Duke Ellington School of the Arts for the Gov 2.0 barcamp.
Jack Bienko, the highly-caffeinated Marlboro man of the SBA said it best when he...
Using PSAs as a Powerful Marketing Tool
Posted by: Kristen Newton, Director of Strategy Mar 27, 2009
Long a staple of the nonprofit marketing toolkit, new technologies and distribution channels have made public service announcements (PSAs) even more powerful at getting your message in front of the right audience and increasing the visibility of your organization and your cause. PSAs offer an...
Ask the President: A Smart Mix of Mediums
Posted by: Amy Hooker, Director of Online Marketing Mar 20, 2009
Yesterday, a friend mentioned to me that The Nation, the Personal Democracy Forum and The Washington Times have teamed up to create a site called Ask the President. The site urges visitors to submit questions that they would like President Obama to answer. Site users can submit questions via text...
HHS Uses Social Media to Spread the Message in a Sticky Situation
Posted by: Scott Johnson, Co-Founder and Principal Mar 12, 2009
Yesterday, while attending a web analytics conference hosted by the super-secret Web Managers Roundtable, I bumped into Ann Poritzky who told me of a smart new social media initiative at the Department of Health and Human Services (HHS).
When I got back to the office and did some searching, I...
Too Late to the Blogging Game?
Posted by: Amy Hooker, Director of Online Marketing Feb 28, 2009
If your agency (or business) doesn’t already have a blog by now, does it make sense to start writing one or are you too late to the game? If your government department is just joining the blogosphere the mantra “better late than never” still applies. Certainly your 20-year-old intern may roll his...
To Edit or Not to Edit? That Is the Blogging Question.
Posted by: Amy Hooker, Director of Online Marketing Feb 25, 2009
Sure, it’s never a bad idea to have someone take a second look at something you’ve written—a fresh set of eyes can catch typos and point out passages that are potentially confusing. But when it comes to blog posts, tweets, and social media conversations, time is of the essence. An insightful,...
Left-Brained Organization? Show Them the Numbers
Posted by: Amy Hooker, Director of Online Marketing Feb 23, 2009
I read with interest Dannielle Blumenthal’s recent post, “Getting over the fear of feedback,” and I think she brought up some fantastic points. In the post, Danielle outlined ways to effectively handle comments organizations may make to dismiss their Web, blog, and social networking...
Government 2.0 Visionary Gets Nod from Obama White House
Posted by: Scott Johnson, Co-Founder and Principal Feb 13, 2009
One only need glance at her LinkedIn profile to be impressed Bev Godwin’s history of bringing government into the Internet age. She’s steadily been affecting positive change in American government, most recently setting web policy as the Director of USA.gov and Government Web Best Practices for
Brand YOU
Posted by: Kristen Newton, Director of Strategy Sep 10, 2008
I’ve been reviewing resumes for the last few weeks as Rock Creek searches for a marketing strategist to join our team. If you’ve ever been a hiring manager, you know how difficult it is to get a feel for someone from a resume alone. Of course I’m interested in credentials, experience, and...
- Rock Creek Roundup (January 27 Edition)
- Rock Creek Roundup (January 20 Edition)
- Rock Creek Roundup (December 9 Edition)
- Rock Creek Roundup (December 2 Edition)
- Zombies, Zeitgeist & Content Marketing
- Rock Creek Roundup (November 11 Edition)
- Rock Creek Roundup (November 4 Edition)
- Rock Creek Roundup (October 21 Edition)
- Rock Creek Roundup (October 14 Edition)
- Rock Creek Roundup (September 16 Edition)
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