The Rock Creek Blog // Industry News, Trends & Insights

Zombies, Zeitgeist & Content Marketing

Posted by: Natalya Minkovsky, Director of Strategy Nov 18, 2011

From books and video games to movies and TV shows, zombies sell. Content marketers have taken notice, jumping on the zombie bandwagon to promote everything from emergency preparedness to content marketing itself.

Earlier this year, the Centers for Disease Control and Prevention (CDC) drew an...

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Rock Creek Roundup (August 19 Edition)

Posted by: Meagen Ryan, Director of Strategy Aug 19, 2011

The Energy Department reduces the online government footprint, the Navy issues Google+ and LinkedIn guides, Veterans Affairs releases its social media policy, the White House checks in to FourSquare, and the Federal Trade Commission cracks down on mobile apps, all in this week’s version of the...

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5 Reasons to Adopt Social Learning in Your Organization

Posted by: Jill Tullo, Senior Strategist Jun 16, 2011

The social learning theory—the idea that individuals learn from each other—has been applied in training programs for decades. So what’s new now? Social media. Today’s learners have access to a variety of social media tools that make it easier to facilitate learning and participate in...

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How to Make Your News Clips Delicious

Posted by: Jonathan Rick, Senior Strategist Jan 26, 2011

Social Bookmarking in Plain English
Uploaded by leelefever. – Discover more college videos.

Last month, TechCrunch reported that the popular bookmarking site Delicious is trapped in “purgatory”: Owner Yahoo wants to sell the property, but in a way that protects Yahoo’s proprietary’s...

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Next Generation Advertising: iAds and Promoted Tweets

Posted by: Leigh George, Director of Strategy Apr 27, 2010

When both Apple and Twitter announced new advertising platforms, I admit, I got more than a little nervous. One of the things I love about Twitter and my mobile apps is that I can engage with the brands I love without companies pushing their products and services on me. I wondered, in a time where...

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Why I’m Employed: Social Networking Sites and Google, the New Model for Finding a Job

Posted by: Daniel Dahlman, Branding & Social Media Assistant Jan 26, 2010

As the world’s financial institutions crumbled, unemployment skyrocketed, and the class of 2009 graduated in perfect sync, most of my friends and I let out deep sighs, swallowed our new and fragile feelings of adulthood, and moved back in with Mom and Dad. While home cooked meals and finding...

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App Contest How-to Guide, Plus a New Contest from USDA

Posted by: Natalya Minkovsky, Director of Strategy Jan 25, 2010

A few months ago, I shared my excitement about DC’s Apps for Democracy contest, which yielded almost 50 apps in 30 days using the District’s open data. Well, if your government agency or organization wants to repeat the success of Apps for Democracy, you now have a handy step-by-step guide,...

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Rock Creek Roundup (January 8 Edition)

Posted by: Meagen Ryan, Director of Strategy Jan 08, 2010

BroadbandMatch facilitates collaboration, the U.S. Census Bureau uses social media to spread information and education, a social media pro reminds us of the power of listening, and OhMyGov recaps the government social media stories, all in our first Rock Creek Roundup of 2010.

—Government...

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Rock Creek Roundup (December 31 Edition)

Posted by: Meagen Ryan, Director of Strategy Dec 31, 2009

The Obama Administration releases visitor logs, Mark Drapeau shares Gov 2.0 predictions, Venture Beat tips its hat to some NYC apps, and OhMyGov.com announces great federal blogs, all in this, the last edition of the Rock Creek Roundup in 2009. Happy New Year and see you in 2010!

—This week,...

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Rock Creek Roundup (December 18 Edition)

Posted by: Meagen Ryan, Director of Strategy Dec 18, 2009

This week, the Rock Creek Roundup brings requests for dashboard help from the White House, a newly revamped website from the Department of State, a bevy of bold predictions about Gov. 2.0, and a new government-focused offering from Microsoft. Let’s take a look:

—As we passed along last week, the...

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