The Rock Creek Blog // Industry News, Trends & Insights

Too Late to the Blogging Game?

Posted by: Amy Hooker, Director of Online Marketing Feb 28, 2009

If your agency (or business) doesn’t already have a blog by now, does it make sense to start writing one or are you too late to the game? If your government department is just joining the blogosphere the mantra “better late than never” still applies. Certainly your 20-year-old intern may roll his...

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Left-Brained Organization? Show Them the Numbers

Posted by: Amy Hooker, Director of Online Marketing Feb 23, 2009

I read with interest Dannielle Blumenthal’s recent post, “Getting over the fear of feedback,” and I think she brought up some fantastic points. In the post, Danielle outlined ways to effectively handle comments organizations may make to dismiss their Web, blog, and social networking...

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Stop Searching for Leads and Start Closing Them

Posted by: Scott Johnson, Co-Founder and Principal Feb 13, 2009

Over the course of our nearly 25 years in business, we’ve had the pleasure of working with dozens of professional service firms to strengthen their brands and supercharge their marketing. It’s been fascinating to see how branding and marketing have been revolutionized by the Internet. In the past...

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Super Bowl Ads Break Revenue Records Yet Still Reflect Recession; Chris Lester on Fox News

Posted by: Chris Lester, Principal Feb 02, 2009

This morning I had the pleasure of joining Fox News as a subject matter expert to discuss the Super Bowl ads. The fact that the networks are dedicating air time to the subject is a real indicator of what a cultural phenomenon the ads continue to be. And once again, I find myself putting in my two...

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