The Rock Creek Blog // Industry News, Trends & Insights

Zombies, Zeitgeist & Content Marketing

Posted by: Natalya Minkovsky, Director of Strategy Nov 18, 2011

From books and video games to movies and TV shows, zombies sell. Content marketers have taken notice, jumping on the zombie bandwagon to promote everything from emergency preparedness to content marketing itself.

Earlier this year, the Centers for Disease Control and Prevention (CDC) drew an...

Read the full post

Turn Your Style Guide into a Manifesto for Brand Inspiration

Posted by: Chris Lester, Principal Apr 20, 2011

Very few organizations have a simple resource that captures their brand. As a result, there is often a great deal of confusion around what an organization stands for, or even what they do. If you ask stakeholders what value an organization brings, or the feelings associated with that brand, you...

Read the full post

Next Generation Advertising: iAds and Promoted Tweets

Posted by: Leigh George, Director of Strategy Apr 27, 2010

When both Apple and Twitter announced new advertising platforms, I admit, I got more than a little nervous. One of the things I love about Twitter and my mobile apps is that I can engage with the brands I love without companies pushing their products and services on me. I wondered, in a time where...

Read the full post

Moms, Marketers, and Free Food

Posted by: Margaret Johnson, Co-Founder and President Nov 23, 2009

I recently read a story in the LA Times about food companies expanding their marketing efforts by wooing mommy bloggers with everything from free samples to lavish trips to company-sponsored events.

The marketer in me realizes that this is a valid method by which to reach the market—it’s a...

Read the full post

Ten Tweeting Tips from the Feds

Posted by: Amy Hooker, Director of Online Marketing Apr 22, 2009

Network World recently put together a great collection of Twitter tips from federal agencies that are leading the Gov 2.0 social media charge. Calling on new media professionals from the National Academy of Public Administration, the Defense Information Systems Agency, the General Services...

Read the full post

Big Blue’s Social Computing Guidelines Hit the Mark

Posted by: Amy Hooker, Director of Online Marketing Apr 17, 2009

Time flies. Seems like just yesterday that IBM released their first set of social computing guidelines. It was actually 2005, an ion ago in social networking time. A mere four years ago, technologies like Facebook and Twitter weren’t as prevalent among business and government users as they are...

Read the full post

Creating Strong and Effective Online Training Content

Posted by: Jill Tullo, Senior Strategist Apr 08, 2009

Moving training online can save significant time and budget dollars, but you lose the valuable one-on-one interaction between instructors and learners in the classroom. Or do you? You certainly will if you simply put your existing PowerPoint presentations, handbooks, and manuals online. But there...

Read the full post

Using PSAs as a Powerful Marketing Tool

Posted by: Kristen Newton, Director of Strategy Mar 27, 2009

Long a staple of the nonprofit marketing toolkit, new technologies and distribution channels have made public service announcements (PSAs) even more powerful at getting your message in front of the right audience and increasing the visibility of your organization and your cause. PSAs offer an...

Read the full post

The Origins of Corporate Culture

Posted by: Meagen Ryan, Director of Strategy Mar 24, 2009

I love my local hardware store. I love it because it smells like fertilizer and dust. I love it because I can buy a bathroom fan in one aisle and a portable radio in another. I love it because it is overflowing with inventory. But most of all, I love it because I can stop any employee, age 17 to...

Read the full post

A Messaging Lesson From Shakespeare

Posted by: Chris Lester, Principal Mar 17, 2009

Messaging not only sets the stage for content, but often act as its stand-in—it has to deliver an award-winning performance to engage the audience. I was reminded of this recently while traveling to a presentation for an organization whose messaging platform had lost its spark. It was a last...

Read the full post

Page 1 of 2 pages 1 2 >