The Rock Creek Blog // Industry News, Trends & Insights
Next Generation Advertising: iAds and Promoted Tweets
Posted by: Leigh George, Director of Strategy Apr 27, 2010
When both Apple and Twitter announced new advertising platforms, I admit, I got more than a little nervous. One of the things I love about Twitter and my mobile apps is that I can engage with the brands I love without companies pushing their products and services on me. I wondered, in a time where...
Moms, Marketers, and Free Food
Posted by: Margaret Johnson, Co-Founder and President Nov 23, 2009
I recently read a story in the LA Times about food companies expanding their marketing efforts by wooing mommy bloggers with everything from free samples to lavish trips to company-sponsored events.
The marketer in me realizes that this is a valid method by which to reach the market—it’s a...
Ten Tweeting Tips from the Feds
Posted by: Amy Hooker, Director of New Media Apr 22, 2009
Network World recently put together a great collection of Twitter tips from federal agencies that are leading the Gov 2.0 social media charge. Calling on new media professionals from the National Academy of Public Administration, the Defense Information Systems Agency, the General Services...
Big Blue’s Social Computing Guidelines Hit the Mark
Posted by: Amy Hooker, Director of New Media Apr 17, 2009
Time flies. Seems like just yesterday that IBM released their first set of social computing guidelines. It was actually 2005, an ion ago in social networking time. A mere four years ago, technologies like Facebook and Twitter weren’t as prevalent among business and government users as they are...
Creating Strong and Effective Online Training Content
Posted by: Jill Tullo, Senior Strategist Apr 08, 2009
Moving training online can save significant time and budget dollars, but you lose the valuable one-on-one interaction between instructors and learners in the classroom. Or do you? You certainly will if you simply put your existing PowerPoint presentations, handbooks, and manuals online. But there...
Using PSAs as a Powerful Marketing Tool
Posted by: Kristen Newton, Director of Strategy Mar 27, 2009
Long a staple of the nonprofit marketing toolkit, new technologies and distribution channels have made public service announcements (PSAs) even more powerful at getting your message in front of the right audience and increasing the visibility of your organization and your cause. PSAs offer an...
The Origins of Corporate Culture
Posted by: Meagen Ryan, Director of Strategy Mar 24, 2009
I love my local hardware store. I love it because it smells like fertilizer and dust. I love it because I can buy a bathroom fan in one aisle and a portable radio in another. I love it because it is overflowing with inventory. But most of all, I love it because I can stop any employee, age 17 to...
A Messaging Lesson From Shakespeare
Posted by: Chris Lester, Principal Mar 17, 2009
Messaging not only sets the stage for content, but often act as its stand-in—it has to deliver an award-winning performance to engage the audience. I was reminded of this recently while traveling to a presentation for an organization whose messaging platform had lost its spark. It was a last...
Too Late to the Blogging Game?
Posted by: Amy Hooker, Director of New Media Feb 28, 2009
If your agency (or business) doesn’t already have a blog by now, does it make sense to start writing one or are you too late to the game? If your government department is just joining the blogosphere the mantra “better late than never” still applies. Certainly your 20-year-old intern may roll his...
Left-Brained Organization? Show Them the Numbers
Posted by: Amy Hooker, Director of New Media Feb 23, 2009
I read with interest Dannielle Blumenthal’s recent post, “Getting over the fear of feedback,” and I think she brought up some fantastic points. In the post, Danielle outlined ways to effectively handle comments organizations may make to dismiss their Web, blog, and social networking...
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