The Rock Creek Blog // Industry News, Trends & Insights

Branding Without “Branding”

Posted by: Chris Lester, Principal Mar 09, 2011

Successfully orchestrating and navigating a branding engagement is something most organizations, no matter how large or small, find themselves up against at some point. Organizations that don’t have official branding programs often find the process challenging because of misconceptions that lead...

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University Branding – Building an Effective Buy-In and Approval Process

Posted by: Chris Lester, Principal Feb 28, 2011

One of the challenges to a university branding project is incorporating the right level of input and creating an effective feedback and approval environment. Branding requires a great deal of soul searching and self-assessment, demanding cooperation, support, and ultimately acceptance—qualities...

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Rock Creek Hits the Pages of LogoLounge 6

Posted by: Chris Lester, Principal Feb 22, 2011

The ink has dried, and it’s official. LogoLounge, the leading identity resource and premier industry review, has selected several Rock Creek identity projects to showcase in its Logo Lounge 6. We are excited to be represented on the book’s pages, which are filled with the most innovative work...

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Rich Tradition, Fresh Look: Rock Creek Helps Law Firm Gagen McCoy Launch New Website

Posted by: Angela Mitchell, Senior Art Director Mar 03, 2010

We’re excited to announce the launch of the newly redesigned www.gagenmccoy.com. Gagen McCoy, a West Coast law firm specializing in criminal defense, civil litigation, and land use law, was looking to increase market share and communicate more effectively with clients and prospects. One of our...

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Design You Can Believe In

Posted by: Colby Waller, Creative Consultant Mar 16, 2009

In the months leading up to January’s historic presidential inauguration and administration change, a small group of prominent members of the American design community convened in Washington, DC, to organize and formalize the critical role that design can play in America’s future. The group,...

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Finding Design Inspiration On and Off-line

Posted by: Tara Detchemendy, Art Director Mar 12, 2009

Have you ever wondered what inspired that swoop in your logo design, or the typography in your corporate brochure?

Before starting a design project here at Rock Creek Strategic Marketing, I research various sources to uncover inspiration and unlock my creativity. For quick and easy motivation,...

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A Gap in the Steel Curtain: The Steelers Fumble Online

Posted by: Dharma Pachner, Director of Digital Branding Jan 23, 2009

With Super Bowl XLIII only a few days away, it seems appropriate to discuss the website of my all-time favorite team—the Pittsburgh Steelers. The Steelers are an outstanding organization—always exciting to watch, and perennial contenders for the Super Bowl. And while they have been tearing up...

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Your Website is a Process, Not a Destination

Posted by: Dharma Pachner, Director of Digital Branding Nov 19, 2008

One of the biggest challenges in graphic design is knowing when to stop designing. It is a surprisingly difficult point to determine, and one that many designers (myself included) struggle with often. After all, what design can’t use some improvement—a tweak here, an adjustment there—...

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FLIK Movie Festival and Interactive Exhibition

Posted by: David Lawrence, Production & Design Consultant Aug 01, 2008

How has society been changed by technology? For better? For worse? Has the rise of technology been about beauty and improvement? Is technology’s influence even relevant to society today? The Art Whino Gallery and Art Outlet teamed up this year to create the FLIK Movie Festival & Interactive...

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