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Branding, Strategy, Communications

The Rock Creek Blog // Industry News, Trends & Insights

Cooking with Content Strategy: Where Drupal Meets Gouda

Posted by: Natalya Minkovsky, Director of Strategy Aug 09, 2011

If you’ve heard me talk about content strategy before, you know I like to use food metaphors, specifically the culinary concept of “mise en place,” to explain why content strategy is essential.

At CapitalCamp, the DrupalCamp for Washington, DC, John Serrao and I expanded the idea into an...

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Putting All Your Chips on the Proprietary Solution? Open Source May be a Smarter Bet

Posted by: Jessica Richmond, Managing Director Mar 09, 2011

Recently, Metro disclosed that it had unfortunately fallen into the proprietary systems “trap” with its SmarTrip software application—the short story being that Metro’s fare card vendor went under and took the proprietary fare card technology with them. And although I’m sure that Metro...

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The Great Content Migration Drive (Part 2)

Posted by: Kyle Bondo, Director of Interactive Technology Oct 23, 2008

Not all content management systems (CMS) are created equal, but they do all have one thing in common: they all require that content! But how do you get all that content into the new site? It’s called the Great Content Migration Drive and it will save your new CMS a world of hurt!

Count the...

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The Great Content Migration Drive (Part 1)

Posted by: Kyle Bondo, Director of Interactive Technology Sep 22, 2008

Regardless of what you hear about standards, governance, and best practices these days, the Internet in general—and website development in particular—is still the wild, wild west of the information age. Not unlike the era of western expansion across the United States in the 1800s, the Internet...

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