The Rock Creek Blog // Industry News, Trends & Insights

Employee Input Can Create Stronger, More Authentic, and More Profitable Brands

Posted by: Danielle Wipperfurth, Marketing Coordinator Jun 23, 2010

Imagine: You are an employee of Company T, a fictional mid-size company located just north of Chicago. Having worked at Company T for eight years, you have come to know the company’s culture and customers well. One day while watching TV, you see a commercial for Company T. The Company T brand in...

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The Future of Print—It’s All About the Brand

Posted by: Chris Lester, Principal Oct 05, 2009

There’s no shortage of conversations taking place about the future of print, or the lack thereof. Newspapers barely hanging on, phone books going straight to the recycling bin, printers closing shop—the examples are numerous. There’s no doubt that the Internet and interactive media are...

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Gov 2.0 Camp a Turning Point for Open Government

Posted by: Scott Johnson, Co-Founder and Principal Mar 30, 2009

You could practically hear the barriers starting to crumble on Friday and Saturday as 500 social media visionaries and practitioners convened at DC’s Duke Ellington School of the Arts for the Gov 2.0 barcamp.

Jack Bienko, the highly-caffeinated Marlboro man of the SBA said it best when he...

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The Origins of Corporate Culture

Posted by: Meagen Ryan, Director of Strategy Mar 24, 2009

I love my local hardware store. I love it because it smells like fertilizer and dust. I love it because I can buy a bathroom fan in one aisle and a portable radio in another. I love it because it is overflowing with inventory. But most of all, I love it because I can stop any employee, age 17 to...

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A Messaging Lesson From Shakespeare

Posted by: Chris Lester, Principal Mar 17, 2009

Messaging not only sets the stage for content, but often act as its stand-in—it has to deliver an award-winning performance to engage the audience. I was reminded of this recently while traveling to a presentation for an organization whose messaging platform had lost its spark. It was a last...

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To Edit or Not to Edit? That Is the Blogging Question.

Posted by: Amy Hooker, Director of New Media Feb 25, 2009

Sure, it’s never a bad idea to have someone take a second look at something you’ve written—a fresh set of eyes can catch typos and point out passages that are potentially confusing. But when it comes to blog posts, tweets, and social media conversations, time is of the essence. An insightful,...

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A Gap in the Steel Curtain: The Steelers Fumble Online

Posted by: Dharma Pachner, Director of User Experience Jan 23, 2009

With Super Bowl XLIII only a few days away, it seems appropriate to discuss the website of my all-time favorite team—the Pittsburgh Steelers. The Steelers are an outstanding organization—always exciting to watch, and perennial contenders for the Super Bowl. And while they have been tearing up...

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Your Website is a Process, Not a Destination

Posted by: Dharma Pachner, Director of User Experience Nov 19, 2008

One of the biggest challenges in graphic design is knowing when to stop designing. It is a surprisingly difficult point to determine, and one that many designers (myself included) struggle with often. After all, what design can’t use some improvement—a tweak here, an adjustment there—...

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Brand YOU

Posted by: Kristen Newton, Director of Strategy Sep 10, 2008

I’ve been reviewing resumes for the last few weeks as Rock Creek searches for a marketing strategist to join our team. If you’ve ever been a hiring manager, you know how difficult it is to get a feel for someone from a resume alone. Of course I’m interested in credentials, experience, and...

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